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Custom Call Flows
Engineers your call logic as a state machine. Same execution, every call, every time.
The call logic — branching script, escalation rules, intent detection thresholds, priority routing — is yours to specify; Brensa engineers it as a state machine with named states and explicit transitions, so the same call always runs the same way. Visual flow design happens in week one of the implementation sprint. A/B testing of script variants kicks in during week three on real production traffic, and quarterly tuning is included for the life of the engagement. Where regulated decisions need a human in the loop (a binding insurance quote, a medical recommendation), we won't engineer a flow that lets the AI commit on your behalf — those branches always escalate.
WHAT'S INCLUDED
Capabilities
- Visual call flow design
- Branching conversation logic
- Priority escalation rules
- Custom intent detection
- A/B testing of call scripts
- Quarterly tuning included
WHAT WE COMMIT TO
What we commit to
State machine runs identically across thousands of calls.
WHAT WE DON'T DO
What we don't do
- — Real-time human override required for regulated decisions
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Tell us about your business and we'll map this service to your specific gaps.